WHY YOU CHOOSE LEXUS

WORLD LUXURY BRENT LEXUS

We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that’s only part of our DNA. We’re equally dedicated to offering exceptional customer experiences. And in doing so, creating loyalty throughout the world—not just with the people who buy our vehicles, but the people in the communities around us. Yes, our unique contributions have moved the entire automotive industry forward. But, we never forget about giving back. That’s why we strive to empower people’s lives, help to preserve the environment and donate to numerous causes. These are the things that matter to us—the things that drive us every day.

 
 

Toyota names Lexus chief its new CEO

Toyota Motor Corp. made Lexus President Koji Sato chief executive officer, replacing the long-serving Akio Toyoda as the the world’s biggest carmaker navigates the auto industry’s once-in-a-generation shift toward electrification and greater automation.

Koji Sato is the CEO of Lexus and president of Toyota. He took over the role on April 1, 2023, succeeding Akio Toyoda, who stepped down as president and became chairman of the board. 

KOJI SATO
Meet the

LEXUS MAIN IMPORTANT PEOPLE

Koji Sato, president of Gazoo Racing Company and president of Lexus International Co., speaks at the Tokyo Auto Salon in Chiba, Japan, on Friday, Jan. 13, 2023. Toyota Motor Corp. made Lexus President Koji Sato chief executive officer, replacing the long-serving Akio Toyoda as the the world’s biggest carmaker navigates the auto industry’s once-in-a-generation shift toward electrification and greater automation. Photographer: Kiyoshi Ota/Bloomberg
Ella Stark

Lead teacher and 1-2 year olds

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Scott Thompson

President and Managing Director, Toyota (GB) PLC

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Chris Hayes

Director, Lexus Division Toyota (GB) PLC

THE FATHER OF TOYOTA
Eiji Toyoda is known as the father of Lexus, the automotive brand that was founded in 1989. Eiji was a cousin of Toyota founder Kiichiro Toyoda, and served as the company's president from 1967 to 1982. He also established "The Toyota Way" for manufacturing, which aims to produce cars with as little waste as possible.
EIJI TOYODA