This course provides a comprehensive introduction to digital marketing, covering essential strategies, tools, and techniques used to promote products and services online. It is suitable for beginners and those looking to enhance their digital marketing skills.

Course Content:

1. Introduction to Digital Marketing:

• • Overview of digital marketing
  • Key digital marketing channels
  • Setting marketing objectives

2.Content Marketing:

• • Content creation and curation
  • Blogging and article writing
  • Video marketing
  • Content distribution strategies

3.Search Engine Optimization (SEO):

• • Understanding search engines
  • Keyword research and analysis
  • On-page and off-page SEO
  • Technical SEO
  • Link building strategies

4.Search Engine Marketing (SEM):

• • Introduction to Google Ads
  • Creating and managing PPC campaigns
  • Keyword bidding and budgeting
  • Ad copywriting
  • Performance tracking and optimization

5.Social Media Marketing:

• • Overview of social media platforms
  • Developing a social media strategy
  • Creating engaging content for social media
  • Social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)

Measuring and analyzing social media performance

6. Email Marketing:

• • Building an email list
  • Designing effective email campaigns
  • Personalization and segmentation
  • A/B testing and optimization
  • Email marketing analytics

7. Web Analytics:

• • Introduction to web analytics
  • Setting up Google Analytics
  • Tracking and measuring website traffic
  • Analyzing user behavior

Reporting and deriving insights